Specs
Everything you need to prep artwork for the I-10 digital billboard — sign dimensions, file requirements, and design guidance for maximum legibility at highway speed.
Sign Specifications
| Physical size | 35 ft tall x 12 ft wide |
| Pixel matrix | 630 tall x 216 wide |
| Pixel pitch | 16mm |
| Recommended artwork multiplier | 2x sign matrix |
| Recommended artwork size | 1,260 tall x 432 wide (pixels) |
| Character height reference | 36px = 1 ft tall |
File Format
- JPG, PNG, BMP, or GIF at 100% quality
- Use RGB color, not CMYK
- 72 dpi — physical resolution is not a factor since the sign has a fixed pixel spread
- Design to the actual pixel dimensions above, not physical print size
- Recommended file size: 1MB or smaller
Design Guidance
Keep It Simple
Short, succinct wording. Avoid complete sentences, we suggest one idea per message reads faster than multiple offers crammed together.
Keep It Big
Large text reads from a greater distance. We recommend characters at least 12" tall so drivers have time to comprehend the message.
Keep It Clean
Avoid thin or script fonts, seeing as thin strokes lose legibility at distance. Bold, heavy fonts hold up best.
Keep It Colorful
High contrast between text and background colors is key to a legible, eye-catching message.
Using Adobe CC? Use the "Export As" option to significantly reduce file size before uploading artwork.